Global Chief Creative Officer
at
Leo Burnett Worldwide - HQ, Chicago
Chicago, Vereinigte Staaten von Amerika
| Titel | Rule40 |
| Agentur | Leo Burnett Chicago |
| Kampagne | Rule40 |
| Werbende | Brooks Running |
| Marke | Brooks Running |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 6 |
| Geschäftsbereich | Sportschuhe |
| Story | Rule 40 prohibits Olympic athletes (many who live below the poverty line) from promoting their sponsors, wearing their logos or even mentioning them during the Games – making those sponsorships nearly worthless. With Brooks Running, we launched an insurgent, unbranded campaign to allow all athletes and fans to protest the rule. At rule40.com, we launched generic, violation-free sportswear. Daily generic posts adhered to Rule40’s supposed “ownership” of words like “Rio,” “Gold,” or “Games” in a tongue-and-cheek manner, as did up-the-minute generic Olympic recaps during the Games themselves. |
| Medientyp | Case Study |
| Länge | |
| Produktionsfirma | Deluxe’s Beast |
| Art Director | Chris von Ende |
| Texter | Mike Ward |
| Texter | Meredith Haan |
| Chief Creative Officer | Mark Tutssel |
| Chief Creative Officer | Britt Nolan |
| Creative Director | Chris von Ende |
| Creative Director | Mike Ward |
| Designer | Alexis Alvarez |
| Produzent | Lauren Roth |
| Agency Producer | Michael Petrucelly |
| Agency Producer | Tim Allan |
| Cutter | Mark Sheridan |
| Executive Creative Director | Jon Wyville |
| Executive Creative Director | Dave Loew |
| Music & Sound Design | Marco Morales |
| Fotograf | David Emmite |
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