Titel | Brand Identity – Window into the World |
Agentur | Leo Burnett Chicago |
Kampagne | Brand Identity – Window into the World |
Werbende | The Field Museum |
Marke | The Field Museum |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 |
Geschäftsbereich | Festivals, Museen |
Philosophie | The introduction of a new Field Museum brand comes at an important time. This year, the museum’s 125th anniversary, is a galvanizing moment to clarify who we are, what we do and what we stand for. At a time when people are coming together to acknowledge the importance of the scientific community, the Field is putting a stake in the ground as a forward-thinking leader in scientific discovery. The new wordmark illustrates a purposeful change, helping transform the brand’s image from passive to active and strong. |
Medientyp | Case Study |
Länge | |
Agency Account Supervisor | Monica Stahl |
Agency Account Director | Bob Raidt |
Agency Account Director | Sarah Paulsen |
Agency Planning Director | Jaime McGill |
Global Chief Creative Officer | Mark Tutssel |
Chief Creative Officer | Britt Nolan |
Stellvertretender Creative Director | Pete Lefebvre |
Texter | Pete Lefebvre |
Design Company | Leo Burnett, Chicago |
Design Director | Rob Schellenberg |
Design Director | Kyle Poff |
Design Director | Natalia Kowaleczko |
Head of Design | Alisa Wolfson |
Designer | Scott Cress |