TradeMe NZ - lifedirect.co.nz - "RIP Simon the Sloth"

VML (formerly VMLY&R)

VML (formerly VMLY&R) Sydney, Australien

6028

Titel	RIP Simon the Sloth
Agentur	VML (formerly VMLY&R)
Kampagne	RIP Simon the Sloth
Werbende	TradeMe NZ - lifedirect.co.nz
Marke	TradeMe NZ - lifedirect.co.nz
Datum der ersten Ausstrahlung/Veröffentlichung	2018
Geschäftsbereich	Internetseiten (ohne ISPs)
Story	Simon the Sloth was the cuddly longterm mascot of insurance aggregator Lifedirect, but over time he had lost his relevance with a younger audience. So, in a dramatic one-off TV spot, the agency killed him. Yup. Fell off a cliff. The campaign was a real-time demonstration of life’s unpredictability and the significant benefits of life insurance. And no, Simon wasn't brought back to life later!
Medientyp	Presse & Publikationen
Länge	132 seconds
Regional CCO	Paul Nagy
Executive Creative Director	Tom Paine
Creative	Arizona Doolan
Creative	Lizzie Baird
Creative	Sam Deane
Head of TV Production	Anna Kennedy
Head of Motion	Amanada Sassano
Managing Director	Fleur Head
Account Manager	Andy Graham
Planner	Matt Saunders
Experience Director	GREG WHITHAM
Executive Digital Producer	Petra Skoric
Experience Director	Terry Yee
Digital Developer	Ash Crockett
Digital Developer	Kyle Ho
Social Strategy Manager	Alisha Dixon
Managing Director/EP - Flying Fish	James Moore
Executive Producer - Kaleidoscope	Paul Stephenson
Produktionsfirma	Flying Fish
Produktionsfirma	Kaleidoscope
Sounddesigner	Franklin Rd
VFX-Künstler	Amanda Sasano