Till Diestel
Chief Creative officer at Service Plan
Berlin, Deutschland
TitelDon't lose sight of your dreams 1
Agentur
Kampagne Don't lose sight of your dreams
Werbende General Motors Corp.
Marke Ford Mustang GT
PostedDezember 2020
Geschäftsbereich Autos
Story Desktops are modern picture frames. The wallpapers we choose show the things we desire and dream of. That’s why subconsciously we don’t want the favorite parts of the picture to be hidden by files and folders. We uncover this insight with the dream wallpaper of all drivers: THE dream car Ford Mustang. For the re-launch of this icon, we turned our idea into a print campaign. With three pieces of arty arrangements, much love for detail and lots of funny „Easter eggs“ hidden in folders and titles, we gave our target group an outer perspective of themselves and remembered them: don’t lose sight of your dream.
Medientyp Presse & Publikationen
Chief Creative Officer
Direktor Kreation
Executive Creative Director
Executive Creative Director
Art Director
Art Director
Texter
Direktor Kundenservice
Etatdirektor
Konzept
Konzept
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