Titel | Don't lose sight of your dreams 1 |
Agentur | BBDO Group Germany |
Kampagne | Don't lose sight of your dreams |
Werbende | General Motors Corp. |
Marke | Ford Mustang GT |
Posted | Dezember 2020 |
Geschäftsbereich | Autos |
Story | Desktops are modern picture frames. The wallpapers we choose show the things we desire and dream of. That’s why subconsciously we don’t want the favorite parts of the picture to be hidden by files and folders. We uncover this insight with the dream wallpaper of all drivers: THE dream car Ford Mustang. For the re-launch of this icon, we turned our idea into a print campaign. With three pieces of arty arrangements, much love for detail and lots of funny „Easter eggs“ hidden in folders and titles, we gave our target group an outer perspective of themselves and remembered them: don’t lose sight of your dream. |
Medientyp | Presse & Publikationen |
Chief Creative Officer | Till Diestel |
Direktor Kreation | Kristoffer Heilemann |
Executive Creative Director | Rod Henriques |
Executive Creative Director | Martin Soendergaard |
Art Director | Ailton Henriques |
Art Director | Samuel Tettey |
Texter | Henrik van Laak |
Direktor Kundenservice | Simon Stitzl |
Etatdirektor | Vera Vanselow |
Konzept | Gustavo Neves |
Konzept | Rodrigo Stoisch |
Fotograf | Patrick Curtet |
Fotograf | Roy Ritchie |