Wiebke Dreyer

Wiebke Dreyer

Executive Strategy Director at Spring Brand Ideas
Berlin Area, Germany, Deutschland

Zusammenfassung

Being a curious, open minded, broadly experienced strategist with strong leadership skills I provide 20+ years of experience in global consumer insight discovery, value proposition development, customer experience design, brand & marketing strategy, and facilitation across different industries, brands and markets. I help organisations to find answers to new challenges by identifying future developments and key customers needs as well as developing strategies that drive measurable growth.

Sprachen
  • Deutsch - Native
  • Englisch - Pro
Branchenerfahrung

Positionen

Executive Strategy Director
VCCP Berlin
Berlin, Deutschland
March 2009 - Derzeit hier (15 Jahre)
Strategic lead for ING-DiBa, mobile.de, the global BMW Motorrad account, o2 in Germany BMW i Mobility Services, Hiscox in Germany and France. I am responsible for the strategic issues of all our clients as well as new business, mainly focussing on brand strategy and brand management and leadership of the planning team.
Senior Strategic Planner
Hamburg, Deutschland
October 2007 - February 2009 (1 Jahr 4 Monate)
Lead Planner for Nivea Visage, Nivea Body, Nivea Baby and Nivea Sun worldwide. This included the development of product concepts, line extension and product portfolio strategies, international concept research, and of course communication strategies.
Senior Strategic Planner
Berlin, Deutschland
January 2001 - September 2007 (6 Jahre 8 Monate)
My main responsibilities were the development of brand and communication strategies for existing accounts and new business. I was the lead planner on new businesses wins like the launch of Vattenfall in the German market, the brand re-launch of Ikea Austria and the corporate account of Deutsche Bahn. On Volkswagen I did launch several models in Germany and was also involved in the development of European brand positionings.
Intern
Ammirati Puris Lintas
1998 - 1999 (1 Jahr)

Ausbildung

Master's degree Field Of Study Communication Sciences

1994 - 2000 (6 Jahre)

Abitur

1987 - 1993 (6 Jahre)

Weitere berufliche Aktivitäten

PHNX 2024

Awards Jury Member

Ähnliches Profil

Lucy Farey-Jones
Founder, Executive Strategy Director
Venables Bell + Partners
Francesco Abbatescianni
Executive Strategy Director
Pagés BBDO - Dominican Republic
Jennifer Bonhomme
Executive Strategy Director
VML
Klara Eide
Executive Strategy Director & Partner
M&C Saatchi Stockholm
Clare Hutchinson
Executive Strategy Director
Havas London
Britt Iversen
Executive Strategy Director
Havas London
Dave Caygill
Executive Future Strategy Director
Iris Worldwide
Erica Yahr
Global Executive Strategy Director
McCann Worldgroup

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's