Titel | Volcano |
Agentur |
Y&R Dubai
|
Kampagne |
Heroes Wanted
|
Werbende |
Red Cross
|
Marke |
Red Cross Lebanon
|
Datum der ersten Ausstrahlung/Veröffentlichung |
2012 / 2
|
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen
|
Slogan | Redcross.org.lb/volunteer |
Story | To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. |
Problem | Volunteer numbers are always low and we wanted to get more people to sign up. |
Ergebnis | Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%. |
Medientyp |
Plakat
|
Digitale Retuschierung |
Gitten Tom
|
Agency Producer |
Leng Panganiban
|
Produktionsleitung |
Amin Soltani
|
Art Director |
Sajesh Pudussery
|
Texter |
William Mathovani
|
Creative Director |
Kalpesh Patankar
|
Chief Creative Officer |
Shahir Zag
|