Daniel Lobatón Morey
Chief Creative Officer at Saatchi & Saatchi New York
New York, Vereinigte Staaten von Amerika
Titel40 Years - No Limitations
Agentur
Kampagne 40 Years - No Limitations
Werbende National Down Syndrome Society
Marke National Down Syndrome Society
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 2
Geschäftsbereich Gegen ethnische Diskriminierung
Slogan 40 Years - No Limitations
Story To mark NDSS’s 40th anniversary, the organization partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome. This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations. The video, which will be shared across YouTube, Facebook and Instagram, introduces the audience to a doctor telling a parent that their child has Down syndrome and describing the limitations associated with the diagnosis. The points made by the doctor are restrictions that the self-advocates featured in the video have likely heard about themselves from society, but instead of accepting them, the video showcases the individuals using them as fuel to not only meet their goals, but exceed them.
Medientyp Interaktiv
Länge
Chief Executive Officer / Partner
Chief Creative Officer
Produzent
Produzent
Produzent
Creative Director
Stellvertretender Creative Director
Art Director

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