Greenpeace - "Greenpeace turns iconic 'iamsterdam' monument into 'iamazonia'"

Duval Guillaume

Duval Guillaume Bruxelles, Belgien

Awards

15906

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Greenpeace
Länder: Niederlande

Werbende: Greenpeace

Titel	Greenpeace turns iconic 'iamsterdam' monument into 'iamazonia'
Agentur	Duval Guillaume
Kampagne	iamazonia
Werbende	Greenpeace
Marke	Greenpeace
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 7
Geschäftsbereich	Landschafts-und Gebäudepflege, Park & Tiererhaltung
Slogan	It’s only when something is gone, that we realize how much we miss it.
Story	It’s only when something is gone, that we realize how much we miss it. With this in mind, Greenpeace brought back one of Europe's most photographed tourist attractions - the giant 'I amsterdam' letters which previously stood in front of the Dutch capital’s world- famous Rijksmuseum - as 'I amazonia'. The 22m x 3 m high replica sign aims to draw attention to another landmark vital to our survival which is disappearing in front of our eyes: the Amazon rainforest.
Philosophie	When the original ‘I amsterdam’ letters were removed in December 2018 an outcry went through international media. The letters have been one of the most instagrammed, photographed, and recognized landmarks in Europe, familiar to millions of people worldwide. Duval Guillaume tapped into an idea that is as smart as it is simple: a stunt in which the iconic red and white 'I am' letters are put back in their original spot, with a strikingly modified spelling: 'I amazonia'.
Problem	Under the leadership of President Bolsonaro, the Brazilian government plans to open up the Amazon forest for exploitation. Unlike the ‘I amsterdam’-sign, the Amazon forest is an iconic place the world cannot afford to lose. Because if we lose the Amazon forest today, we will lose the fight against climate change forever.
Medientyp	Ambient
Länge	113 seconds
Creative Agency	Duval Guillaume
Creative Director	Koenraad Lefever
Creative Teammitglied	Karel De Mulder
Creative Teammitglied	Arnaud Bailly
Kundenbetreuer	Jessica Danese
Kundenbetreuer	Steven Boen
Kundenbetreuer	Axelle Gontier
Kundenbetreuer	Anaïs Lavie
Strategic Director	Jorian Vanvossel
PR manager	Noemie Mwanzuzi
RTV	Daan Feytongs
RTV	Saartje Gooris
Sound Engineer	Jeroen Goossens
Post-Produktion	Bart Callaerts
Eventproduzent	Christ Lannoy
Produktion	Soulvizion
Regisseur	Bram Rekers
Filmproduzent/Produzent	Erik Van der Zwan
Cutter	Jesse Vulink
Ton	Merijn Kramp
Fotograf	Olivier Truyman