Titel | Running Shoes |
Agentur | Forsman & Bodenfors |
Kampagne | The Promise Keeper |
Werbende | Reebok |
Marke | Reebok |
Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 4 |
Geschäftsbereich | Sportschuhe |
Slogan | A promise to everyone you know means more than a promise only to yourself |
Philosophie | An integrated digital campaign and your personal assistant to help you get off the couch and out running. In Reebok ZigTech's, of course. |
Medientyp | Case Study |
Etatdirektor | Hans Andersson |
Art Director | Adam Ulvegärde |
Texter | Robert Lund |
Designer | Christoffer Persson |
Kundenbetreuer | Karin Apelskog |
Kundenbetreuer | Anneli Kjellander |
Agency Producer | Lina Strandäng |
Produktionsfirma | Rebenga |
Produktionsfirma | Mad In Sweden |
Regisseur | Marcus Svanberg |
Produzent | Kalle Schröder |
Special Guest | Lewis Hamilton |