Tammy Einav
Joint Group CEO at adam&eveDDB
London, Großbritannien
TitelBecoming Beckham
Agentur
Kampagne Becoming Beckham
Werbende H&M
Marke H&M
PostedApril 2016
Geschäftsbereich Andere
Story In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style.
Medientyp Case Study
Länge
Regisseur
Filmproduzent/Produzent
Cutter
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Texter
Art Director
Etatdirektor
Agency Producer
Geschäftsführer
Produktionsassistant
Produktionsassistant
Regisseur
Filmproduzent/Produzent
Cutter
Assistenzredakteur Matthew Pochettino
Assistenzredakteur
Post-Produktion
Post-Produktion The Mill
Leitung Spezialeffekte
Leitung Spezialeffekte The Mill
Sounddesigner
Sounddesigner Factory Studios
Creative Director
Projektmanager
Head of Marketing

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