Tammy Einav
Joint Group CEO at adam&eveDDB
London, Großbritannien
TitelCall For Help
Agentur
Kampagne Call For Help
Werbende Campaign Against Living Miserably (CALM)
Marke Campaign Against Living Miserably (CALM)
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Öffentliche Sicherheit & Gesundheit
Story From 5pm on 16 April, a static ad linked to CALM’s helpline will be interrupted every time a call is answered, alerting passers-by with a loud ringtone to capture their attention. The screens will switch to a ‘call in progress’ phone screen, demonstrating in real time how many calls are being answered. It will also emphasise the immediacy with which people can be helped when they’re experiencing a difficult time.
Philosophie Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone.
Medientyp Außenwerbung
Länge
Creative Agency
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative
Head of Integrated Production
Producer
Producer
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Chef creative officer
Chef creative officer
Kaufmännischer Geschäftsführer
Account Director
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Projektmanager
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Executive Producer
Producer
Production Assistant
Production Assistant
Designer
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Resource Manager
Designer
Media Agency
Director of Ocean Labs
Creative Solutions
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