|Titel||Call For Help|
|Kampagne||Call For Help|
|Werbende||Campaign Against Living Miserably (CALM)|
|Marke||Campaign Against Living Miserably (CALM)|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Öffentliche Sicherheit & Gesundheit|
|Story||From 5pm on 16 April, a static ad linked to CALM’s helpline will be interrupted every time a call is answered, alerting passers-by with a loud ringtone to capture their attention. The screens will switch to a ‘call in progress’ phone screen, demonstrating in real time how many calls are being answered. It will also emphasise the immediacy with which people can be helped when they’re experiencing a difficult time.|
|Philosophie||Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone.|
|Chief Creative Officer||Richard Brim|
|Executive Creative Director||Ant Nelson|
|Executive Creative Director||Mike Sutherland|
|Head of Integrated Production||Cave Ellson|
|Chef creative officer||Tammy Einav|
|Chef creative officer||Mat Goff|
|Kaufmännischer Geschäftsführer||Christian Jackson|
|Account Director||Adam Patel|
|Account Executive||Clive Olamiju|
|Executive Producer||Lauren O’Shea|
|Production Assistant||Dominique Toussaint|
|Production Assistant||Georgina Haslam|
|Resource Manager||Nicola Shanks|
|Media Agency||Ocean Outdoor|
|Director of Ocean Labs||Catherine Morgan|
|Creative Solutions||Xavier Keenan|
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