|Datum der ersten Ausstrahlung/Veröffentlichung|
|Story|| The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone. |
|Philosophie|| The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. |
Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney.
|Produktionsfirma||Another Film Company|
|Marketing Director||Tracy Abraham|
|Head of Brand||Caroline Smith|
|Marketing Manager||Kate Coleman|
|Executive Creative Director||Ben Tollett|
|Chief Creative Officer||Richard Brim|
|Art Director||Jon Farley|
|Agency Producer||Sally Pritchett|
|Agency Producer||Angus Smith|
|Etat-Planer||Maarten Van Daele|
|Chief Executive Officer (CEO)||Mat Goff|
|Chief Executive Officer (CEO)||Tammy Einav|
|Direktor Fotografie||Declan Lowney|
|Executive Post Producer||David Keegan|
|VFX Supervisor / Flame Artist||Chrys Aldred|
|VFX Supervisor / Flame Artist||Ludo Fealy|
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