|Titel||10 Years Later, Alive & Kicking|
|Kampagne||10 years - Pink Ribbon Magazine|
|Werbende||Pink Ribbon Inc.|
|Marke||Pink Ribbon Magazine|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Zeitungen, Zeitschriften, Bücher|
|Slogan||Together wer're stronger|
|Story||Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine.|
|Medientyp||Presse & Publikationen|
|Creative Director||Seyoan Vela|
|Creative Director||Colin Lamberton|
|Texter||Peter van den Heuvel|
|Art Director||Phoebe Dawson|
|Digital Director||Oscar Asmoarp|
|Digital Producer||Tim Sadjak|
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