Oscar Asmoarp
Digital Director at Grey Possible
Amsterdam, Niederlande
TitelDespite My Loss I've Won
Kampagne 10 years - Pink Ribbon Magazine
Werbende Pink Ribbon Inc.
Marke Pink Ribbon Magazine
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Zeitungen, Zeitschriften, Bücher
Slogan Together wer're stronger
Story Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine.
Medientyp Presse & Publikationen
Creative Director
Creative Director
Art Director
Digital Director
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