Zusammenfassung
Dieses Profil wurde erstellt, weil Sarah Bastien auf AdForum eingetragen wurde.
Das ist mein Profil und ich möchte es bearbeiten.Branchenerfahrung
Meine Arbeit
ALLE ARBEITEN SEHENUn anniversaire bien mérité
- MARKE:
- Yves Rocher
- AGENTUR:
- 5ème Gauche - Herezie Group
Harmonycultivators
- MARKE:
- Lu
- AGENTUR:
- BETC Digital
Positionen
Partner - Head of Strategic Planning
Paris, Frankreich
August 2010 - Derzeit hier (13 Jahre 8 Monate)
Brand Designer - Integrated Strategy
- Brand strategy
- 360° and web centric communication plans
- Activation plans
- Creative brief and follow up
- Social behaviour analysis
- Marketing watch and recommandation
- Social media skills
- Consulting
- Management
Budgets : Yves Rocher, Darty, Ruinart, Optic 2ooo, Van Cleef&Arpels, Cacharel, Zenith Watches, Le Sucre, Quick, Saint Maclou, Darjeeling Lingerie, Total, Swisslife, Fly, New Business
- Brand strategy
- 360° and web centric communication plans
- Activation plans
- Creative brief and follow up
- Social behaviour analysis
- Marketing watch and recommandation
- Social media skills
- Consulting
- Management
Budgets : Yves Rocher, Darty, Ruinart, Optic 2ooo, Van Cleef&Arpels, Cacharel, Zenith Watches, Le Sucre, Quick, Saint Maclou, Darjeeling Lingerie, Total, Swisslife, Fly, New Business
Un anniversaire bien mérité
- MARKE:
- Yves Rocher
- AGENTUR:
- 5ème Gauche - Herezie Group
Strategic Planner / Consulting new business
BETC Digital
Paris, Frankreich
October 2008 - September 2010 (1 Jahr 11 Monate)
Web and New Media Specialist
- Brand strategy
- 360° and web centric communication plans
- Creative brief and follow up
- Social behaviour analysis
- Marketing watch and recommandation
- Social media skills
Accounts : SFR, Evian, Lacoste, Vichy, Innéov, Carte Noire, Disney, LU, Air France, New Business
- Brand strategy
- 360° and web centric communication plans
- Creative brief and follow up
- Social behaviour analysis
- Marketing watch and recommandation
- Social media skills
Accounts : SFR, Evian, Lacoste, Vichy, Innéov, Carte Noire, Disney, LU, Air France, New Business
Harmonycultivators
- MARKE:
- Lu
- AGENTUR:
- BETC Digital
Strategic Planner CRM and New Medias
Wunderman Paris
Frankreich
October 2007 - August 2008 (10 Monate)
Online and direct marketing, Community marketing, Channel Planning, Strategic recommandations, market and sociologic watch, benchmarking, creative briefs and plans boards...
Accounts : Bourjois, Galeries Lafayette, Ford, Microsoft, Kraft, LG, Petit Navire, Colgate, Decathlon, New business
Accounts : Bourjois, Galeries Lafayette, Ford, Microsoft, Kraft, LG, Petit Navire, Colgate, Decathlon, New business
Strategic Planner
G2 Paris WPP
Frankreich
April 2006 - October 2007 (1 Jahr 6 Monate)
Benchmarking, Strategic advices, maket and sociologic watch...
Accounts : EDF, SNCF, Nokia, La Poste, Varilux, Canal +, Pierre et Vacances, Total, Cortal Consors
Accounts : EDF, SNCF, Nokia, La Poste, Varilux, Canal +, Pierre et Vacances, Total, Cortal Consors
Press Studies assistant
Puteaux, Frankreich
May 2005 - September 2005 (4 Monate)
Qualitative and quantitative studies on magazine press
Achievement of spécific studies about womens, cars purchasing behaviour, seniors...
Achievement of tools to help selling through many data analysis : advertising investments, selling, broadcasting...
Ausbildung
Master 2 en Marketing et communication intégrée
2007 - 2008 (1 Jahr)
bac+4 - Marketing communication et publicité
2004 - 2006 (2 Jahre)
Deug 2 en lettres modernes
2002 - 2004 (2 Jahre)
