Meryke Naude
Head of Art at MullenLowe Singapore
Singapore, Singapur
TitelBags
Agentur
Kampagne Ama Visitors (2010)
Werbende Nando's
Marke Nando's South Africa
Datum der ersten Ausstrahlung/Veröffentlichung 2010 / 6
Geschäftsbereich Gastätte & Schnellgaststätte
Story This Campaign - flighted around the time of the 2010 Soccer World Cup - pokes fun at the misconceptions that potential tourists have about South Africa.
Philosophie Implore South Africans to give the foreigners what they expect when they arrive by proving all of their misconceptions right and giving ‘Only i-best to ama-visitors” (a campaign line that mixed a local language – Zulu – with English to create a humorous, locally relevant call to action). This particular ad focused on the misconception that all South Africans carry everything on their heads. 
Problem Nando’s, a Peri-Peri chicken restaurant, wasn’t an official sponsor of the 2010 FIFA World Cup. We needed to find a way to shine over this period and become a “local” spot for both tourists and South Africans alike. We were not only tasked with breaking through the clutter, but also increasing the customer count by 18%. 
Ergebnis The advertising campaign assisted in doubling the meals sold. The promotional meal contributed 6% to overall sales for that period.
Nando’s market share of the Fast Food industry increased from 15.6% before March to 16.2% in July 2010.
Medientyp Fernsehen
Produktionsfirma
Regisseur
Agency Producer
Art Director
Executive Creative Director

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's