| Titel | Car curling |
| Agentur | Voskhod |
| Kampagne | Car Curling |
| Werbende | Smartpolis Insurance |
| Marke | Smartpolis Insurance |
| Posted | JunI 2017 |
| Geschäftsbereich | Versicherung |
| Philosophie | We set up 50 car accidents in 2 hours just for fun.How?Smpolis Insurance presents: A first ever Car Curling Tournament.A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.The one who puts the car closer to the center wins. |
| Problem | Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package. Russians don’t like buying insurance. They like fun games. |
| Ergebnis | A huge buzz all over the worldIn 2 days we got:More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressionsWith 0 media spend Smartpolis website traffic increased by 700%. |
| Medientyp | Case Study |
| Länge | |
| Creative Director | Andrey Gubaydullin |
| Art Director | Vladislav Derevyannykh |
| Texter | Alexander Sinyuk |
| Texter | Anton Mamykin |
| Project Manager | Dmitry Donik |
| Producer | Elizaveta Larionova |
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