Copilot Samsung - "#technologywithpurpose"

Cheil España

Cheil España Alcobendas, Spanien

5509

Marke: Copilot Samsung
Länder: Spanien

Werbende: Samsung

Titel	#technologywithpurpose
Agentur	Cheil España
Kampagne	#technologywithpurpose
Werbende	Samsung
Marke	Copilot Samsung
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 1
Geschäftsbereich	Andere
Philosophie	"Do it", "everything is possible", "yes, we can!" are phrases that we see everywhere. In sport clothes brands, isotonic beverages, yogurts, books, preachers and politicians. The culture of "you can" has taught us that with effort and perseverance we can do anything. But the truth is that there is something we can´t do: win the fight to not fall asleep when we are already sleepy. Copilot Samsung is a free app for smartwatches that permanently tracks the alertness of the driver and warns him before he falls asleep. The app is for initiative #technologywithpurpose, that has been launched by Samsung and Cheil Spain. Both have been working on #technologywithpurpose for the last few years. They previously launched ("blind cap") a swimming cap that helps blind Paralympic swimmers to flip turn at the and of the pool which won a gold at Cannes Lions, and ("dytective") a free app that detects dyslexia in 15 minutes through AI which won bronze. The campaign was directed by Martin Jalfen and Miguel Usandivaras, from production company Blur. Studies show that 20% of traffic accidents occur due to drowsiness. People believe they can beat the sleep. But once the sleep comes, no one can beat it, and trying to do so, is very dangerous.
Medientyp	Fernsehen & Kino
Länge	63 seconds
Executive Creative Director	Joaquín Espagnol
Client	Alfonso Fernández
Client	Mónica Sánchez
Client	Patricia Lopez-Acevedo
Client	Olga Rodríguez
Art Director	Juan Aldeanueva
TV Producer	Freelance For
Creative Director	Nicolas Diaco
Creative Director	Ezequiel De Luca
Creative Director	José Vilar
Texter	Sergio Sanz
Kundenbetreuung	José Ortiz
Kundenbetreuung	Mayte Fontán
Kundenbetreuung	Asela Botella
Kundenbetreuung	Alba Valiente
Medienagentur	Starcom
Sound Production	Sonomedia
Post-Produktion	McNulty
Production Director	Carlos Martín
Produktionsfirma	BLUR
Producer	Martín Jalfen
Producer	Miguel Usandivaras
Producer	Chapi Calvo
Fotograf	Anton Goiri
EXECUTIVE PRODUCER	Pablo García Acón
DOP	Roman Martinez de Bujo