Naphol Chantapakorn
Art Director at Dentsu Plus
Bangkok, Thailand
TitelEye Bank: Smallery Art Exhibition (film)
Agentur
Kampagne Eye Bank
Werbende Thai Red Cross
Marke Thai Red Cross
PostedJanuar 2011
Geschäftsbereich Gemeinnützige Organisationen
Slogan Putting people in the shoes of those suffering can go a long way
Philosophie Giffarine LZ vit, a brand of vitamins for the eyes, believes that patients with Corneal Disease can be cured and have a chance to see clearly once again.To help raise funds for Thai Red Cross Eye Bank, 156 artists were asked to create their artwork in 3x3 cm canvases. The tiny frames were later displayed at the Smallery Art Exhibition with all the proceedings (around US$ 15,000) going to the Red Cross.Both the artists (when creating) and the art lovers (when admiring the pieces) experienced the vision challenges of those with Corneal Disease.Can other charities around you benefit —maybe with the help of brands— from the empathy approach? Putting people in the shoes of those suffering, if done nicely, can go a long way.
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