<p>From humble beginnings "in a room above a pub" to a force to be reckoned with amongst the best digital agencies of the world- Jon Hamm belived that digital was "the punk of our generation" and yearned to capitalize on it. Alluding to his idea of 'connected protagonists' -Hamm believes modern people now have the necessary tools to share their internal narratives.</p>
<p>Victims of the world they were born into-products of a more brand-conscious society- this generation have been consistently exposed to branding and understands it at a more intricate level than previous generations and thus make for a more challenging consumer.<span> </span></p>
<p>Victims of the world they were born into-products of a more brand-conscious society- this generation have been consistently exposed to branding and understands it at a more intricate level than previous generations and thus make for a more challenging consumer.<span> </span></p>
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