River Island - "Unleash your vibe"

St. Luke’s Communications

St. Luke’s Communications London, Großbritannien

3761

Marke: River Island
Länder: Großbritannien

Werbende: River Island

Titel	Unleash your vibe
Agentur	St. Luke’s Communications
Kampagne	Unleash your vibe
Werbende	River Island
Marke	River Island
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 4
Geschäftsbereich	Kleidung
Philosophie	After months of lockdown River Island, one of the UK’s most well loved high-street retailers, has unveiled a new campaign created by St. Luke’s, to launch its spring/summer collection. ‘Unleash your vibe at the River Island’ is an unapologetic call for us all to follow our desires this coming summer season and let our true selves shine, after a year of being cooped up indoors. The campaign features four women throwing off the shackles of lockdown in a celebration of liberation and friendship reminding us of the glorious fun we’ve been missing. From hugging each other in the foyer of an opulently decorated hotel, to having a knockabout on a tennis court, getting to grips with riding a classic chopper and poolside frolics, after the months most of us have spent in jersey leisurewear, the clothes featured are equally liberated – gorgeous colours, pretty prints and frivolous frills all designed to bring us joy. The campaign goes live on 29 April and runs for 6 weeks on video-on-demand in 30- and 20-second versions and on social channels. The photography from the campaign will run across all River Islands owned channels: website, emails and DM. It is the first major campaign created by St Luke’s for the brand.
Medientyp	Interaktiv
Länge	30 seconds
Chief Creative Officer	Al Young
Executive Creative Director	Richard Denney
Art Director	Laura Stevens
Texter	Claire Wombwell
Agency Producer	Chloe London
Druck-Produzent	Daniel Moorey
Druck-Produzent	Andrew Thorne
Strategieplaner	Adele Aitchinson
Kaufmännischer Geschäftsführer	Lara Poole
Etatdirektor	Ashley Box
Kundenbetreuer	Hope Shooter
Produktionsfirma	RSA
Regisseur	Marie Schuller
Fotograf	Marie Schuller
Social Director	GREG BARNES
Produzent	Nick Ferguson
Direktor Fotografie	Jake Scott
Post-Produktion	No8
Produzent Post-Produktion	Emma Shuter
Leitung Musik	Native Music
Media	Manning Gottlieb