Titel | The Sun and the Snake |
Agentur | BBDO New York |
Kampagne | The Sun and the Snake |
Werbende | Foot Locker |
Marke | Foot Locker |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 9 |
Geschäftsbereich | Sportschuhe |
Story | Anime culture has never been more popular in sneaker culture, so to promote Asics Dojo Pack we combined the two and created a 5-part Instagram anime series called The Sun and The Snake. To voice the characters, we partnered with some of the most popular influencers and entertainers in streetwear culture, Luka Sabbat, Princess Nokia and YFN Lucci. In addition, we created stories for the collection logos and used the products from the Dojo Pack to drive the narrative. |
Medientyp | Branded Content |
Länge | |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Dan Lucey |
Stellvertretender Creative Director | Brian Stokely |
Stellvertretender Creative Director | Martins Zelcs |
Stellvertretender Creative Director | Bhanu Arbuaratna |
Designer | Brandon Galosi |
Animation | Shotopop |
Regisseur | Dipankar Sengupta |
Produktionsfirma | MTC |
Executive Producer | Chris Lenox Smith |
Produzent | John Holt |
Sounddesigner | Matt Lewkowicz |
Sounddesigner | Sam Posner |
Sounddesigner | Parker Silzer |
Sounddesigner | Chris Lenox Smith |
Etatdirektor | Laura McWhorter |
Kundenbetreuer | Sam Henderson |
Account Executive | Mackenzie Alderman |
Planning Director | Steve Panawek |
Projektmanager | Amy Orgel |
Agency Executive Producer | James Young |
Communications Strategist | James Mullaly |
Communications Strategy | Patrick Tomasiewicz |
Account Management Team | Janella Van Wonderen |
Animation | Giulia Frixione |
Animation | Hannah Lau-Walker |
Animation | Marylou Mao |
Animation | Diana Buzea |
Animation | Kirill Blumenkrants |
Animation | Arman Alipour |
Animation | Dipankar Sengupta |
Animation | Alison Oxborrow |
3D Artist | Samantha Friend |
Animatics | Richard Payne |
Storyboard Artist | Dipankar Sengupta |
Kolorierung | Beidi Guo |
Kolorierung | Ionut Lupu |
AE Animation & Compositing | Richard Payne |
AE Animation & Compositing | Ionut Lupu |
Designer | Carin Standford |
Designer | Casper Franken |
Illustration | Samantha Friend |
Illustration | Tony Sekyere |
Illustration | Carin Standford |
Illustration | Cat Finnie |
Illustration | Kalyanjyoti Mohan |