James Young
Art Director at Sony Ericsson
London, Großbritannien
TitelThe Sun and the Snake
Agentur
Kampagne The Sun and the Snake
Werbende Foot Locker
Marke Foot Locker
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 9
Geschäftsbereich Sportschuhe
Story Anime culture has never been more popular in sneaker culture, so to promote Asics Dojo Pack we combined the two and created a 5-part Instagram anime series called The Sun and The Snake. To voice the characters, we partnered with some of the most popular influencers and entertainers in streetwear culture, Luka Sabbat, Princess Nokia and YFN Lucci. In addition, we created stories for the collection logos and used the products from the Dojo Pack to drive the narrative.
Medientyp Branded Content
Länge
Worldwide Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Designer
Animation
Regisseur
Produktionsfirma
Executive Producer
Produzent
Sounddesigner
Sounddesigner
Sounddesigner
Sounddesigner
Etatdirektor
Kundenbetreuer
Account Executive
Planning Director
Projektmanager
Agency Executive Producer
Communications Strategist
Communications Strategy
Account Management Team
Animation
Animation
Animation
Animation
Animation
Animation
Animation
Animation
3D Artist
Animatics
Storyboard Artist
Kolorierung
Kolorierung
AE Animation & Compositing
AE Animation & Compositing
Designer
Designer
Illustration
Illustration
Illustration
Illustration
Illustration

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