Titel | Couch Converter |
Agentur | Ogilvy Paris |
Kampagne | Couch Converter |
Werbende | Nestlé Waters |
Marke | Vittel |
Posted | JunI 2014 |
Geschäftsbereich | Mineral- & Sprudelwasser |
Philosophie | The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Chris Garbutt |
Creative Director | Thierry Chiumino |
Creative Director | Fred Levron |
Art Director | Chris Rowson |
Art Director | Bruno Bicalho Carvalhaes |
Texter | Antoine Gauquelin |
Produzent | Antoine Bagot |
Etatdirektor | Antoine Petit |
Account Executive | Jane Crobeddu |
Strategieplaner | Ivan Pejcic |
Produktionsfirma | Fighting Fish |
Tonstudio | Comptoir Du Son Et Des Images |
Werbeleiter | Muriel Koch |
Werbeleiter | Maud Ampollini |
Werbeleiter | Guillaume Gachet |
Werbeleiter | Marie Cécile Pelle Lancien |