maite carrillo
executive creative director at The Backroom//McCann
Barcelona, Spanien
TitelTomatoes
BriefThis campaign shows that print is alive and well by using it in a fresh way, while also promoting the fresh products at Aldi Supermarkets. It worked by visiting a newspaper's offices to wrap fruit on the spot in an actual page from that day's paper, quickly shoot it, and then turn it into an ad next to the page concerned.
Agentur
Kampagne Fresh Prints
Werbende Aldi
Marke Aldi
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 5
Geschäftsbereich Kaufhäuser, Supermärkte
Story We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started. Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was.
Medientyp Presse & Publikationen
Medienagentur Havas Barcelona
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Texter
Texter
Kundenbetreuung
Kundenbetreuung
Produktionsfirma
Direktor Fotografie
Agency Producer
Agency Producer
Chief Creative Officer
General Creative Director
President of Creative Leadership Europe

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