| Titel | MAKE BEER STAND OUT AGAIN |
| Brief | ‘hike’ was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign.The old 'hike' label had been passed by. Everything has constantly become shorter, quicker and faster – there’s so much content around that there’s no other way. So we created a simple, bold visual identity, based on text symbols.All beer clichés were removed – no hops, mills or barrels. This way ‘hike’ got a minimalistic design with an expressive visual code that can adapt to any context of use. |
| Agentur | BBDO Ukraine |
| Kampagne | MAKE BEER STAND OUT AGAIN |
| Werbende | Obolon |
| Marke | hike |
| Posted | November 2019 |
| Geschäftsbereich | Bier, Cidre |
| Story | ‘hike’ is a mass market beer brand owned by one of Ukraine's largest breweries. It was introduced in 2004 and spent more than a decade on the market without any major changes to its label or logo. |
| Medientyp | Verpackungsdesign |
| Executive Creative Director | Anze Jereb |
| Creative Director | Denis Keleberdenko |
| Art Director | Mariia Plotnikova |
| Art Director | Rostyslav Vyshnevyi |
| Texter | Dima Kishka |
| Head of Brand | Maria Teterin |
| Designer | Andriy Kosmeniuk |
| Designer | Ihor Chalyi |
| Motion Designer | Oleksiy Katruk |
| Produzent | Alexsandra Guliai |
| Etatdirektor | Marina Kitaeva |
| Senior Account Manager | Anastasia Bezhevets |
| Kundenbetreuer | Anna Volovitska |
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