CCO/Writer + Creative Consultant, CCO
at
Cangria, speaker@Cannes '15+'16+'17, Co-Founder Hopeland (Charity), Entrepreneur
New York, Vereinigte Staaten von Amerika
| Titel | Most Honest City |
| Agentur | SS+K |
| Kampagne | The Most Honest City in America |
| Werbende | Honest Beverages |
| Marke | Honest Tea |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 3 |
| Geschäftsbereich | Kaffee, Tee, Kakao |
| Philosophie | To find the most honest city in America, SS+K, New York created unmanned pop-up Honest Tea stores that relied on the honor system. |
| Problem | Honest Tea had a limited budget and wanted ot make lots of noise to introduce themselves into new markets across the country. So we created a campaign from their very essence: honesty. |
| Ergebnis | 280 million total impressions 160 press stories $2.8 million in earned media, including dozens of TV news stations |
| Medientyp | Ambient |
| Produktionsfirma | Interference |
| Kundenbetreuer | Laura Blackburn |
| Etatdirektor | Alex Mailman |
| Herstellungsleiter | Ben Cohen |
| Stellvertretender Creative Director | Matt Ferrin |
| Stellvertretender Creative Director | Sam Mazur |
| Chief Creative Officer | Marty Cooke |
| Creative Director | Sam Saunders |
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