| Titel | PENCIL |
| Agentur | DDB Berlin |
| Kampagne | Lives way more interesting than yours. |
| Werbende | Volkswagen |
| Marke | Volkswagen |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 5 |
| Geschäftsbereich | Autos |
| Story | The great majority of us are not as adventurous and well-traveled as we might think we are.In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us.Based on this simple but powerful insight, we created a campaign that tells the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives. |
| Medientyp | Presse & Publikationen |
| Direktor Kreation | Myles Lord |
| Executive Creative Director | Gabriel Mattar |
| Creative Director | Ricardo Wolff |
| Texter | Patrik Lenhart |
| Kaufmännischer Geschäftsführer | Susanne Pluemecke |
| Texter | Pedro Lourenço |
| Art Director | José Filipe Gomes |
| Art Director | Nadine Kunst |
| Fotograf | Zé Anderson |
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