Marco Pupo
Chief Creative Officer at Atlantic
New York, Vereinigte Staaten von Amerika
TitelCoverboy
Agentur
Kampagne Coverboy
Werbende Procter & Gamble
Marke Coty
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 10
Geschäftsbereich Kosmetika, Schönheitsprodukte & Parfüms
Story CoverGirl now has its first cover boy.

The 17-year-old social media celebrity James Charles was introduced as the cosmetics giant’s first male ambassador.

CoverGirl describes Charles as a “makeup artist and boundary breaker” and pledges he’ll be the first of what they call “boundary breaking” representatives.

Charles says his role with CoverGirl includes appearing in a TV commercial for the brand.

The teen is a popular beauty blogger with nearly half a million followers on Instagram and more than 70,000 subscribers on YouTube.

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