Titel | Coverboy |
Agentur | Grey New York |
Kampagne | Coverboy |
Werbende | Procter & Gamble |
Marke | Coty |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 10 |
Geschäftsbereich | Kosmetika, Schönheitsprodukte & Parfüms |
Story | CoverGirl now has its first cover boy. The 17-year-old social media celebrity James Charles was introduced as the cosmetics giant’s first male ambassador. CoverGirl describes Charles as a “makeup artist and boundary breaker” and pledges he’ll be the first of what they call “boundary breaking” representatives. Charles says his role with CoverGirl includes appearing in a TV commercial for the brand. The teen is a popular beauty blogger with nearly half a million followers on Instagram and more than 70,000 subscribers on YouTube. |
Medientyp | Social Media |
Länge | |
Chief Creative Officer | Andreas Dahlqvist |
Creative Director | Michael Bengtsson |
Creative Director | jennifer andrews |
Creative Director | Jeannie Chung |
Designer | Emma Hsu |
Designer | Angela Kim |
Produktionsfirma | Townhouse |
Produzent | Judi Nierman |
Produzent | Alison Horn |
Produzent | Jen Pugliese |
Produzent | Jeremy Lewis |
Produzent | Ed Case |
Creative Teammitglied | Seema Patel |
Creative Teammitglied | Ernesto James |
Creative Teammitglied | Jennifer Clayton |
Creative Teammitglied | Maria Vorovich |
Creative Teammitglied | Natasha Howell |
Creative Teammitglied | Diane Comstock |
Creative Teammitglied | Soyoung Kwon |
Creative Teammitglied | Danae Danta |
Creative Teammitglied | Marta Pisera |
Creative Teammitglied | Sam Woolf |
Creative Teammitglied | Tracey Richman |
Creative Teammitglied | Anna Kelce |
Creative Teammitglied | Grace Morningstar |
Executive Creative Director | Alice Ericsson |
Executive Creative Director | Marco Pupo |
Executive Creative Director | Joao Coutinho |
Media Company | ZenithOptimedia |
Fotograf | Tim O'Malley |
Public Relations Expert | Marina Maher Communications, Inc. |