| Titel | Today We've Got to Play! |
| Agentur | Pereira O'Dell |
| Kampagne | Today we've got to Play! |
| Werbende | Gym-Mark, Inc. |
| Marke | Gymboree |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 9 |
| Geschäftsbereich | Kinderkleidung |
| Slogan | #cherishchildhood |
| Story | “Today we’ve got to play!” tugs at the hearts of parents everywhere in this uplifting promo video. In a grow-up-too-fast world, Gymboree wants everyone to take a moment to inspire, celebrate and champion the pure joys of childhood. Featuring whimsical shots of children playing and enjoying being young, the video aims at showing parents that each moment of childhood should be savored. Gymboree thoughtfully applies their unique knowledge of how kids play and explore in every piece of clothing they make, ensuring the clothes have the comfort durability and innocent, yet fun style that work for kids and parents alike. In addition to posting the video on Facebook, Twitter, and Instagram, they ask viewers to share their favorite cherished childhood moments using the hashtag #cherishchildhood. |
| Medientyp | Internet-Film |
| Länge | |
| Mehr Informationen | http://youtu.be/k5p1-41Du1g |
| Chief Creative Officer | PJ Pereira |
| Chief Executive Officer | Andrew O'Dell |
| Creative Director | Robert Lambrechts |
| Art Director | Brett Beaty |
| Account Supervisor | Izzy Weberbauer |
| VP, Director of Production | Jeff Ferro |
| Integrated Producer | Judy Kreiter |
| Business Affairs Director | Kallie Halbach |
| Direktor Fotografie | Wynn Padula |
| Cutter | Eric Alexander-Hughes |
| Production Intern | Hannah Levinson |
| Production Intern | Alex Wrubel |
| Regisseur | Eric Alexander-Hughes |
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