Sony Alpha 7 - "Migration"

DDB Berlin

DDB Berlin Berlin, Deutschland

Awards

5356

Marke: Sony Alpha 7
Länder: Großbritannien

Werbende: Sony Corporation of America

Titel	Migration
Brief	To convey the incredible level of detail enabled by Sony's Alpha 7 camera, Framstore's VFX artists travelled to South Africa with director Dan DiFelice to track down the elusive black wildebeest. Framestore’s heritage in creature design allowed a hero wildebeest to populate an entire herd. It also gave the director maximum flexibility to compose the piece’s sequence of "impossible" shots. Other work included matte paintings, enhancing and replacing skies, and adding layer upon layer of dust and debris around the creatures.
Agentur	DDB Berlin
Kampagne	Migration
Werbende	Sony Corporation of America
Marke	Sony Alpha 7
Posted	November 2018
Geschäftsbereich	Fotoapparate & Videokameras
Story	Framestore’s artists know all too well the photographer’s plight to capture ‘the impossible shot’. Working with Sony to promote the Alpha 7 camera, VFX artists from the studio’s Advertising division took to South Africa with director Dan DiFelice and his crew to track down the elusive black wildebeest - the subject of a cinematic new campaign.Framestore’s heritage in creature design came into play, with artists working to create a comprehensive hero wildebeest performance, which would be used and adapted to populate an entire herd. Knowing that a sequence of impossible shots would play in super-slow motion, the animation was re-calibrated from 25 to 4000fps before creature dynamics, lighting and rendering were applied, and composited into Phantom footage. Designed to reflect the incredible level of detail captured by the Alpha 7 on show, this hero wildebeest performance allowed director Dan maximum flexibility to compose each scene for the piece’s sequence of ‘impossible’ shots.Framestore’s artists also provided significant work to the film’s environments, channeling the atmosphere of South Africa’s landscapes into the visuals. Work included matte paintings to extend the footage where needed; enhancing and replacing skies; and adding layer upon layer of subtle dust and debris detail around the creatures, to amplify the overall drama.
Medientyp	Fernsehen & Kino
Spezialeffekte	Framestore
Creative Director	Gabriel Mattar
Executive Producer	Michael Duttenhöfer
Direktor Fotografie	Khalid Mohtaseb
Produktionsfirma	Tony Petersen Film GmbH
Regisseur	Dan DiFelice
Filmproduzent/Produzent	Simona Daniel
Agency Producer	Jens Mecking
Cutter	Christian Zimmerman
Ton	Luke Atencio
Music Mix	Luke Atencio
VFX-Künstler	Simon Bourne
Creative Director	Ben Cronin
Spezialeffekte	Grant Walker
Spezialeffekte	Leonardo Costa
Spezialeffekte	Ahmed Gharraph
VFX Producer	Christopher Gray
CGI Rigging	Andrew Butler