Titel | An Unexpected Day at the Drive Thru |
Agentur | The Marketing Store Ltd |
Kampagne | An Unexpected Day at the Drive Thru |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 9 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Slogan | Good Times |
Story | The film follows a number of real families in their cars driving through the drive thru. Once they place their order we see them being informed that their meal has been paid for by a mystery customer driving a car ahead of them in the queue. As they try to work out who the mystery person is, the car starts to take off and fly. |
Philosophie | The stunt is part of McDonald’s ‘good times’ brand campaign, which celebrates the role McDonald’s plays in customers’ lives |
Medientyp | Internet-Film |
Länge | |
Werbeleiter | Marie Emery |
Werbeleiter | Jo Eskell |
Werbeleiter | Anna Cooke |
Executive Creative Director | Sav Evangelou |
Texter | Ross Nance |
Art Director | Rachael Burkinshaw |
Etat-Planer | Tuula Rea |
Kundenbetreuer | Emma Maynard |
Kundenbetreuer | Laura Warwick |
Kundenbetreuer | Kahli Clisby |
Kreative Technologie | Tom Foreman |
Medienagentur | OMD |
Produktion | Maverick |
Executive Producer | David Wilson |
Produktionsmanager | John Manning |
Cutter | Chloe Barker |