Jean-Laurent Py
Directeur de la Création at Babel
France, Frankreich
TitelNational Days
Titel (Originalsprache)L'immeuble (en)
Agentur
Kampagne National Days
Werbende Red Cross
Marke Croix Rouge Française
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 5
Geschäftsbereich Menschenrechte
Slogan We act everywhere in the world. As below your window.
Story The National Days is a week of collection organized everywhere in France at the same time, by the local units of the French Red Cross. As it represents 30% of the annual budget of every unit, it was very important to remind the meaning of these days. If the Red Cross is famous for its national and international actions, intervening in global crisis', local actions are less known. With this campaign, we had to make it clear that when you give in your neighborhood, you help people in the neighborhood.
Medientyp Interaktiv
Länge
Produktion
Tonproduktion
Creative Director
Art Director
Texter
Regie
Head of TV
Direktor Fotografie
TV Production

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