Elle Bullen
Creative Director at Melbourne Advertising & Design Club
Melbourne, Australien
TitelNoble Boy Package Design
Agentur
Kampagne Noble Boy Package Design
Werbende Noble Boy
Marke Noble Boy
Datum der ersten Ausstrahlung/Veröffentlichung 2018
Geschäftsbereich Bier, Cidre
Philosophie Born over a beer in a front bar, Noble Boy is what happens when a bunch of good mates come up with an even better idea. A beer that’s all about brewing good and doing good.

Noble Boy is an easy going, easy drinking beer that anyone can enjoy, and that helps where it can. To bring this Fitzroy born and Melbourne raised beer to life, we were briefed to create the brand from mark to can design, to packaging and personality.

Noble Boy was born to be enjoyed by all. To exclude none, and be noble to all. Our task was to create a product that removed all the preconceived ideas of what a label needs to be, and make a different kind of statement on shelf.

Forgoing the avenues of heritage and cool that most beers tend to play in, the design was crafted in the spirit of bold simplicity. Bold blue paneling acts as a banner that anyone is welcome to fly, teamed with the brand’s simple crown inspired mark acting as a stamp of virtue.

Medientyp Verpackung, Marke & Design
Marketing Director
Kaufmännischer Geschäftsführer
Creative Director
Creative Director
Design Director

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