Global Chief Creative Officer, Colgate-Palmolive
at
VMLY&R
New York, Vereinigte Staaten von Amerika
| Titel | Helivery |
| Agentur | . |
| Kampagne | Forbes Helivery |
| Werbende | Forbes |
| Marke | Forbes |
| Posted | Mai 2012 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Slogan | Why deliver at the bottom when our readers are at the top? |
| Story | The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. |
| Ergebnis | Successfully managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly. |
| Medientyp | Case Study |
| Tonproduktion | S de Samba |
| Regisseur | Alex Miranda |
| Produktionsfirma | TratorFilmes |
| Werbeleiter | Antonio Camarotti |
| Account Supervisor | Natalie Bursztyn |
| Etatdirektor | Carolina Rocha |
| Produzent | Mauricio Granado |
| Art Director | Rafael Rizuto |
| Texter | Rafael Donato |
| Creative Director | Eduardo Marques |
| Executive Creative Director | Claudio Lima |
| Executive Creative Director | Fred Saldanha |
| Group Creative Director | Anselmo Ramos |
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