Global Chief Creative Officer, Colgate-Palmolive
at
VMLY&R
New York, Vereinigte Staaten von Amerika
| Titel | Donate For Children |
| Agentur | . |
| Kampagne | Donate Your Fame |
| Werbende | Grupo de Apoio ao Adolescente e à Criança com Câncer |
| Marke | GRAACC |
| Posted | JunI 2012 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | How 10 children got 24 million fans in one day? On November 23th, the National Childhood Cancer Day, 10 celebrities answered GRAACC’s kids request and donated their Twitter profiles with thousands of followers. Each kid took over 1 celebrity profile to tweet about his dreams, routine and ask for donations to help GRAACC. The children’s tweets impacted 24 million users – same number as Lady Gaga’s followers. This is the most successful fundraising digital campaign in the history of GRAACC. |
| Medientyp | Case Study |
| Art Director | Joao Lovise |
| Art Director | Bernardo Correa |
| Art Director | Igor Balero |
| Art Director | Fernando Passos |
| Texter | Claudia Pimenta |
| Texter | Flavio Tamashiro |
| Texter | Nicolas Vendramini |
| Creative Director | Reinaldo Cesar |
| Creative Director | Alexandre Ravagnani |
| Creative Director | Marcos Ribeiro |
| Executive Creative Director | Fred Saldanha |
| Chief Creative Officer | Anselmo Ramos |
| Executive Creative Director | Claudio Lima |
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