| Titel | Chung |
| Agentur | Saatchi & Saatchi |
| Kampagne | Life writes the best stories |
| Werbende | HSBC |
| Marke | HSBC Premier |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 3 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Philosophie | The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives, but not quite in the way that they had originally planned as young children. They both conclude with the idea that life itself writes the best stories and that HSBC Premier can help with the next chapter, whatever that is. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Kate Stanners |
| Creative Teammitglied | Alex Sattlecker |
| Creative Teammitglied | Linda Weitgasser |
| Etatdirektor | Dan Cunningham |
| Geschäftsführender Teilhaber | Charles Pym |
| Produktionsassistant | Sam Rendle-Short |
| Executive Creative Director | Andy Jex |
| Executive Creative Director | Rob Potts |
| Leiter Strategie | Richard Huntington |
| Produzent | Ally Dean |
| Buyer | Mindshare Europe |
| Audio-Postproduktion | Tony Rapaccioli |
| Cutter | Sam Rice-Edwards |
| Post Production House | Simon Bath |
| Produktionsmanager | Tabetha Glass-Jackman |
| Produzent | Mark Whittow-Williams |
| Executive Producer | Lizie Gower |
| Regisseur | Jeff Labbé |
| Produktionsfirma | Academy Films |
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