Titel | Barbeque |
Agentur | Saatchi & Saatchi |
Kampagne | First Taste of James Martin Partnership |
Werbende | Asda |
Marke | Asda |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 6 |
Geschäftsbereich | Kaufhäuser, Supermärkte |
Story | Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of garden relaxation that is suddenly curtailed by the arrival of an Asda mum’s hungry kids and their friends. James comes to the rescue and finds himself preparing a BBQ banquet for her young son and his friends, her teenage daughter and friends, and an entire men’s football team! Before long the back garden is filled with family and friends enjoying an Asda feast featuring everything from Asda’s Extra Special steak, to James’ Cauliflower Couscous. |
Problem | Win back the weekly shop by proving that Asda really has great quality food that can meet a modern family’s every day needs, still at its famously low prices. |
Medientyp | Fernsehen |
Länge | |
Produktionsfirma | Outsider |
Post-Produktion | Electric Theatre Collective |
Werbeleiter | Andy Murray |
Werbeleiter | Claire Harrison-Church |
Werbeleiter | Mel Matson |
Werbeleiter | Sara Bates |
Werbeleiter | Rebecca McLeod |
Executive Creative Director | Rob Potts |
Executive Creative Director | Andy Jex |
Texter | Gemma Philips |
Texter | MARK SLACK |
Art Director | Gemma Philips |
Art Director | MARK SLACK |
Etat-Planer | Lisa Bowcott |
Kundenbetreuer | Jon Bryars |
Filmproduzent/Produzent | Ally Dean |
Filmproduzent/Produzent | Sam Rendle-Short |
Medienagentur | Carat |
Medienplaner | Emma Driessen |
Regisseur | Jim Gilchrist |
Cutter | Julian Tranquille |
Filmproduzent/Produzent | Tex Travi |
Grading/Online | MPC London |
Audio-Postproduktion | Wave London |