EE - "Kev’s Lost in the Music on EE"

Saatchi & Saatchi

Saatchi & Saatchi London, Großbritannien

30467

Marke: EE
Länder: Großbritannien

Werbende: EE

Titel	Kev’s Lost in the Music on EE
Agentur	Saatchi & Saatchi
Kampagne	Kev’s Lost in the Music on EE
Werbende	EE
Marke	EE
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 8
Geschäftsbereich	Telekommunikation
Story	The ad opens on an enthusiastic, music-loving Kevin Bacon walking down a busy high street streaming the Olly Murs track Wrapped Up via Apple Music. To demonstrate the vast volume and variety of music available, Kevin quickly switches to his next song: James Bay’s most famous number, Hold Back the River. Kevin grabs a guitar and even dons James’ trademark hat for full effect. But it’s not quite enough and, looking for something a bit more energetic…Kevin switches again, this time to Britney Spears.Over-excited, he whips off his clothes to reveal he’s wearing Britney’s red PVC cat-suit, made famous in her music video for Oops I Did It Again. Suddenly, Britney walks out of a nearby shop and stunned by what she sees exclaims: “Kevin! What have I told you about going through my wardrobe?”. To which he replies, notably embarrassed: “Oops, I did it again.”The 40 second ad finishes with the strapline: “Get the music you love. With six free months of Apple Music, only on EE.” A 50 second version cut for online use features a burst of Britney’s new single Make Me after she tells Kevin that Oops I Did It Again is “so 2000
Medientyp	Fernsehen
Länge	50 seconds
Post-Produktion	MPC LDN
Schauspieler	Kevin Bacon
Schauspieler	Britney Spears
Executive Creative Director	Rob Potts
Executive Creative Director	Andy Jex
Creative Director	Adam Chiappe
Creative Teammitglied	Ben Mills
Creative Teammitglied	Matt Butterfield
Etat-Planer	Sam Wise
Kundenbetreuer	James McCullagh
Kundenbetreuer	Sam Hawkey
Filmproduzent/Produzent	Richard Firminger
Medienagentur	MEC
Medienplaner	Tejal Maru
Produktionsfirma	Hungryman
Regisseur	Hank Perlman
Cutter	John Smith
Filmproduzent/Produzent	Josh Goldstein
Filmproduzent/Produzent	Matt Buels
Audio-Postproduktion	Factory