The Sun - "Euro 2020: England V Denmark"

Pulse Creative

Pulse Creative London, Großbritannien

2647

Marke: The Sun
Länder: Großbritannien

Werbende: News Corp UK

Titel	Euro 2020: England V Denmark
Agentur	Pulse Creative
Kampagne	Euro 2020
Werbende	News Corp UK
Marke	The Sun
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 7
Geschäftsbereich	Zeitungen, Zeitschriften, Bücher
Story	THE sneaky Danes tried to catch out The Sun with a surprise raid but unlike old English King Ethelred The Unready we were, um, ready. Danish red-top B.T. took out an advert in this newspaper which shows a horde of angry-looking Vikings in front of their white on red flag with the caption: “We’re coming home.” But their stunt spectacularly backfired as we launched a swift counter-strike and placed a full page advertisement in their paper. Our advert — using Danish bacon shaped as an England flag — says: “We’re having you for breakfast.” B.T. was glorifying the Viking raids which started in the late 8th Century and terrorised England for 300 years. Many English kings — including the hapless Ethelred who ruled from 978 to 1013 — were chastised for being unable to put a defence up against them. Meanwhile, The Sun’s soothsaying wonder pooch yesterday backed England to bring home the bacon. Cockapoo Willow has correctly predicted all but one of England’s matches. She munched on Bratwurst ahead of the 2-0 win over Germany and snacked on a chicken Kiev as we thumped Ukraine 4-0. And she’s been homing in on a rasher or two in Baildon, West Yorks, before tonight’s clash.
Medientyp	Zeitungsanzeige
Marketing Director The Sun	David Sandall
Creative Teammitglied	Russell Ramsey
Creative Teammitglied	Rob Welch
Creative Teammitglied	Tom Atkinson
Designer	Matt Hunt
Artworking	Sam Walsh
General Manager	Benedict Pringle
Geschäftsführer	Jim Dyer
Senior Account Director	Keith Drewrey
Media Lead	Jim Vander Meersch
Medienplaner	Will McAvoy
Medienplaner	Altima Listopad