| Titel | Martine Makes a Comeback With the Belgian Alzheimer League |
| Agentur | Publicis Brussels |
| Kampagne | Martine Makes a Comeback With the Belgian Alzheimer League |
| Werbende | Alzheimer Liga |
| Marke | Alzheimer Liga |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 9 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book. Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients |
| Medientyp | Presse & Publikationen |
| Art Director | Daniel van den Broucke |
| Creative Director | Willem De Wachter |
| Creative Director | Kwint De Meyer |
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