| Titel | Folk Protest Jacket DJ Emanuel Satie |
| Agentur | Brothers and Sisters |
| Kampagne | Folk Protest Jacket |
| Werbende | Folk |
| Marke | Folk |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 11 |
| Geschäftsbereich | Mode, Kleidung & Schuhe |
| Philosophie | Much loved London fashion brand Folk and creative agency Brothers and Sisters have collaborated to develop a world first piece of wearable tech, designed for one of the symbols of our turbulent times - the protest. Named the Folk Protest Jacket, the garment was inspired by the slogan t-shirt, made famous by designers like Katherine Hamnett. Unlike the slogan t-shirt, the Folk Protest Jacket comes with an in-built LED screen and hidden mini-keyboard that allows the wearer to spontaneously write any slogan and display it proudly on their chest, depending on what cause they’re fighting that day - from Trump to Brexit to nurses’ pay. The jacket has the characteristic Folk qualities of subtle attention to detail and understated cool that makes the brand so loved by creative people. The five prototypes have already been worn at assorted London and New York protests including the March of the Mummies protest for mothers who have been discriminated against at work since having a baby and the Trump Towers Anti-fascism protest against Trump and Pence. The prototypes will be auctioned for charity, but Folk/Brothers and Sisters will potentially be going into commercial production with the protest jacket in future and you can register your interest at folkprotestjacket.com |
| Medientyp | Presse & Publikationen |
| Markt | Vereinigte Staaten von Amerika |
| Founder of London-based creative agency | Andy Fowler |
| Founder of Folk Clothing | Cathal McAteer |
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