Beth Waxman-Arteta
Managing Partner at Saatchi & Saatchi
Greater New York City Area, Vereinigte Staaten von Amerika
Zusammenfassung
Strategic brand marketing and communications executive leader:
- Proven P&L management success
- Track record of delivering top line growth
- Exceptional skill at leading fast moving, complex businesses and multidisciplinary teams
- Strong history of leading marketing and communications innovation for Fortune 500 clients including branded entertainment/content, brand journalism and new media programs
- A passion for understanding customers in the new media landscape
Advertising Age Women To Watch 2010
Skills
- Integrated Marketing
- Interactive Marketing
- Digital Strategy
- Digital Marketing
- Advertising
- Marketing
- Brand Architecture
- Brand Development
- New Media
- Mobile Marketing
- Creative Direction
- Creative Strategy
- Digital Media
- Online Advertising
- Relationship Marketing
- Social Media Marketing
- B2B Marketing
- Direct Marketing
- Content Strategy
- Brand Management
- Interactive Advertising
- Email Marketing
- Marketing Communications
- Online Marketing
- Strategy
- Corporate Branding
- Media Buying
- Outdoor Advertising
- Strategic Partnerships
- Viral Marketing
- Copywriting
- Sponsorship
- Customer Insight
- Media Planning
- SEM
- Brand Awareness
- Marketing Management
- Web Analytics
- PPC
- Multi-channel Marketing
- Lead Generation
- Content Marketing
- Direct Mail
- Marketing Research
- Customer Acquisition
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Positionen
Managing Partner
Saatchi & Saatchi
March 2015 - Derzeit hier (9 Jahre 1 Monat)
Founder's Muse
Vinos Libres
May 2012 - Derzeit hier (11 Jahre 11 Monate)
Distribution and operations strategy for boutique wine import company. Co-owner with Founder Carlos Hubner-Arteta.
President
New York, Vereinigte Staaten von Amerika
May 2014 - January 2015 (8 Monate)
Strategy/Account Management Lead
The Bureau Agency
November 2012 - August 2013 (9 Monate)
Single client small executive level team dedicated to JCP. New brand platform and store campaign development and delivery for 2013 Oscars.
Chief Marketing Officer
JWT
Belgien
June 2011 - May 2012 (11 Monate)
Top line revenue growth included successful pitches for Brand USA and J&J's 2014 Worldcup FIFA sponsorship project.
Co-President, Client Services
JWT
Belgien
June 2005 - June 2011 (6 Jahre)
Joined JWT in 2005. Account Management leadership for Ford Motor Company (project), AOR for Merrill Lynch, Macy's and Microsoft. Leadership on portfolio including Diageo, Bloomberg, Kimberly-Clark and Nestle during tenure as Co-President Client Services.
Account Management - Partner, Managing Director
Messner Vetere Berger McNamee Schmetterer
1991 - 2004 (13 Jahre)
Joined at the "Account Supervisor" level and rose to a Partner, Managing Director of the agency. Tenure included leadership on Volvo Cars (North America and globally), Intel and the founding of the agency's stand alone digital offering.
Ausbildung
MSA, Medill School of Journalism
1986 - Derzeit hier (38 Jahre 3 Monate)
