Titel | Freeway |
Agentur |
Havas Paris
|
Kampagne |
Road Maps
|
Werbende |
Michelin
|
Marke |
Michelin
|
Datum der ersten Ausstrahlung/Veröffentlichung |
2014 / 4
|
Geschäftsbereich | Transport, Reise & Tourismus
|
Story | Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. |
Philosophie | We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere. |
Medientyp |
Presse & Publikationen
|
Mehr Informationen | http://www.havas360.com/fr/ |
Executive Creative Director |
Thomas derouault
|
Creative Director |
Alban Penicaut
|
Art Director |
Marielle Postec
|
Texter |
Florent Roux
|
Geschäftsführer |
Matthieu Habra
|
Agency Producer |
Anne Mascorda
|
Agency Producer |
Cécile Ousset
|
Directrice commerciale |
Ophélie Dumay
|
Illustrator |
Matthew Cusick
|