Johanna McDowell

Johanna McDowell

Founder and Managing Director at IAS Agency Selection
Johannesburg, Südafrika


"Born and educated in the United Kingdom, Johanna McDowell graduated from Twickenham College of Technology with a Business and Marketing qualification in the early 1970's. 
Johanna has spent her subsequent career of more than 35 years, dividing her time between marketing and advertising, as well as communications and consulting.  She has built a career in both the UK and in South Africa.
Having worked for listed companies in both countries as well as leading ad agencies at director level in UK and South Africa, Johanna started her first company in integrated communications company in 1992 and built it to a sizeable, (20 staff)  independently owned company over 13 years before moving to Mazole Holdings in 2005 and founding the IAS. 
The IAS is Johanna's dream job, she says, and the culmination of a long career in marketing and advertising.  Every day brings a new opportunity and a welcome surprise.  The business has doubled in size each year from the start up of 2007 and it is rewarding to see that the role of the intermediary is being taken more seriously in South Africa. 
The IAS has a team of four full time consultants and contracts out its marketing and financial support functions.  IAS believes in constant innovation and has added Marketers' Master Classes to its range of services in 2015.  The first programme in Johannesburg has attracted some of the leading marketers in the country and the Cape Town programme will be launched in May. 
Johanna has been an active member of the Institute of Directors and the International Public Relations Association for many years and continues to sit on both boards.  2015 will be another busy IPRA year as its World Congress takes place in Johannesburg this year and Johanna is Congress Chairman.  Johanna has also recently joined WOBUK (Women on Boards UK) and intends to take up some Non-Executive Directorships in due course.


Founder and Managing Director
Johannesburg, Südafrika
2016 - Derzeit hier (6 Jahre 5 Monate)
I founded the company so that we could provide services to both clients and agencies and to improve the performance of marketing communications of all types in relation to client business.
Partner and director, South Africa
SCOPEN Africa (Pty) Ltd
May 2015 - Derzeit hier (7 Jahre 1 Monat)
Non Executive Director
Glasshouse Communication Management
April 2013 - Derzeit hier (9 Jahre 2 Monate)
Director of company which has seen the merger of HMC Seswa and Inzalo clients and staff. Glasshouse is run by Bridget Von Holdt who is a 50% shareholder with Mazole who holds the other 50%.
Board member - non executive
Free Market Foundation
August 2012 - Derzeit hier (9 Jahre 10 Monate)
Chief Executive Officer
Mazole Holdings
August 2005 - Derzeit hier (16 Jahre 10 Monate)
Group role overseeing the investments and operations of the companies in the group.
Fellow, Honorary Member, Nomination Committee member, former Board and Council membet
Institute of Directors in Southern Africa
June 1994 - Derzeit hier (28 Jahre)
My role on the Council and Board of the IoD was to give direction to the executive management of the organisation and be part of the strategic direction of the IoD for a period of 11 years. My current role as a member of the Nomination Committee is to review nominations for the Board positions that become available annually.
Past President and Board member
International Public Relations Association IPRA
January 1992 - Derzeit hier (30 Jahre 5 Monate)
Member first then Council member. Voluntary role. Board member for several years. President for 12 months.
Founder and CEO
Integrated Communications (Pty) Ltd later became Matigari Integrated Communications (Pty) Ltd
1992 - 2016 (24 Jahre)
Marketing communications, public relations, design and advertising, consulting.
HMC Seswa
2016 - April 2013 (2 Jahre 9 Monate)
We bought a thriving PR business and doubled its size in terms of billings over a five year period.
Chief Marketing Officer
ABSA (then Allied Bank)
March 1991 - January 1992 (10 Monate)
Grey Phillips Advertising, South Africa
October 1989 - February 1991 (1 Jahr 4 Monate)
I ran the company, serviced clients, built the business and was part of the creative process of great advertising.
New Business and Marketing Development director
Brookes & Vernons, advertising, design and public relations
August 1986 - October 1988 (2 Jahre 2 Monate)
In this role I built a profile for the agency group and all three disciplines of marketing communications. I also developed the new business strategy and new business database for the agency as well as all of the marketing materials that they needed to use to communicate to potential clients.
Group Account Director & Board Director
Grey Phillips advertising
February 1979 - April 1986 (7 Jahre 2 Monate)
Head of Traffic
Lowe Lintas
August 1974 - February 1979 (4 Jahre 6 Monate)
Account Manager, Own Label Division
United Biscuits
January 1974 - July 1974 (6 Monate)
Graduate Management Trainee
September 1972 - January 1974 (1 Jahr 4 Monate)


Business Studies and Marketing, Economics, Accounting, French, Law, Marketing Research, European Union, Psychology, Advertising

1970 - 1973 (3 Jahre)

2 A Levels, 8 O Levels, Maths, French, Geography, English Language, English Literature, Latin, Chemistry, Biology, Physics

1963 - 1970 (7 Jahre)

O Levels and A levels

1961 - 1970 (9 Jahre)

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