Rachel's Organic - "Taste for Rebellion"

krow Communications

krow Communications London, Großbritannien

11974

Marke: Rachel's Organic
Länder: Großbritannien

Werbende: Lactalis

Titel	Taste for Rebellion
Agentur	krow Communications
Kampagne	Taste for Rebellion
Werbende	Lactalis
Marke	Rachel's Organic
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 10
Geschäftsbereich	Milchprodukte & Eier
Philosophie	Rachel’s Organic, the natural yogurt brand, is launching a new advertising campaign to celebrate its unique and pioneering family heritage. krow has created a 20-second film that recognises Rachel’s Organic history, showing viewers that it’s taken three generations of female farmers to make their yogurt as good as it is today. The agency’s first work since winning the Rachel’s Organic account will run for six weeks on VOD and online channels, including YouTube. Using the endline, “Taste for Rebellion”, the film shows that the Rachel’s Organic story is one of three generations of female farmers – Bessie (grandmother), Dinah (mother) and Rachel (daughter) – whose determination, dedication and resourcefulness have kept them at the forefront of organic farming practice. Combining a fast-paced edit with an energetic voice over, the ad highlights how all the women in Rachel’s family had a streak of rebellion in them. Instead of following the pack, they rewrote the rules – they blazed the trail for organic farming, they shunned chemical fertilizers and become the first certified organic dairy farm. It’s then Bessie’s original recipe which Rachel used to first create her unique yogurts. And this is still inspiring the way those organic yogurts are deliciously made today in the same dairy in Wales.
Medientyp	Interaktiv
Länge	20 seconds
Post-Produktion	Coffee & TV
Executive Creative Director	Nick Hastings
Kaufmännischer Geschäftsführer	Camilla Moran
Planning Director	Poppy Tuke
Etatdirektor	Rosie Morahan
Senior Account Manager	Victoria Turner
Creative Director	Gemma Galvin
Creative Director	Jo Jephcott
Produzent	Rebecca Forrester
Produktionsfirma	Archers Mark
Regisseur	Ian Derry
Direktor Fotografie	Jim Jolliffe
Produzent	Michael Berliner
Cutter	Alex Young
Grad	Simona Cristea
Medienagentur	ZenithOptimedia