Red Cross - "What would you choose: Live or Die"

Sra. Rushmore

Sra. Rushmore Madrid, Spanien

Awards

11681

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Red Cross
Länder: Spanien

Werbende: International Commitee of Red Cross

Titel	What would you choose: Live or Die
Agentur	Sra. Rushmore
Kampagne	Choose
Werbende	International Commitee of Red Cross
Marke	Red Cross
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 2
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Story	In this spot, two friends discuss their futures in the hypothetical case of a nuclear explosion in that moment and the consequences their choices would have on their lives.
Philosophie	The objective of “Choose” is to raise awareness about an issue of extreme importance: nuclear weapons and the necessity of all countries coming together to ban them. In 2017, 122 governments (accounting for 63% of the international community) voted in favour of the Treaty on the Non-Proliferation of Nuclear Weapons (TNPT), seeking to end once and for all a threat that, since the Cold War, has become increasingly present. Currently nine countries in the world posses nuclear weapons that include weapons with a destructive capacity one thousand times greater than that unleashed in Hiroshima 70 years ago. That’s why the International Committee of the Red Cross wants to encourage all governments to adhere to the TNPT, while at the same time raise awareness amongst the public regarding the importance of the issue. The campaign is particularly keen on reaching the youngest segment of the population, many of whom are completely unaware of these types of weapons and their destructive consequences.
Medientyp	Fernsehen
Länge	112 seconds
Regisseur	Nacho Gayán
Produktionsfirma	Agosto
Werbeleiter	Enrique Mestre
Executive Creative Director	Miguel García Vizcaíno
Executive Creative Director	Marta Rico
Creative Teammitglied	David Titos
Creative Teammitglied	Jesús Beltrán
Agency Producer	Santiago Romero
Agency Producer	Isabel Gálvez
Etatdirektor	Clemente Manzano
Etatdirektor	Laura Fuentes
Executive Producer	Toni Moreno
Filmproduzent/Produzent	Miguel Angel Fernandez-Belando
Produktionsmanager	Meri Ingelmo
Direktor Fotografie	Christos Voudouris
Assistant Director	Laura Garcia
Assistant Director	Marc Lobón
Assistant Director	Carlos Villafaina
Casting	Kharmel Cochrane
Cutter	Marc Soria
Ausstattung/Styling	Jo Ryan
Make-Up Artist	Sally Uribe
Post-Produktion	Marc Farreras
Spezialeffekte	Juan-Carlos Dávila
Ton	Albert Gay
Kolorist	Pana Argueta
Kolorist	Nhb Studios
Spezialeffekte	Rafael Solorzano
Komponist	IVAN LLOPIS
Komponist	BANJO SOUNDSCAPES