Kris Hoet
Innovation catalyst at Happiness Anywhere
Antwerp, Belgien
TitelTiger Royalty
Kampagne Tiger royalty
Werbende Panthera
Marke Panthera
PostedDezember 2015
Geschäftsbereich Tierrechte
Story Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image. 
Medientyp Fernsehen & Kino
Strategic Director
CEO Happiness Saigon
Creative Director
Chief Innovation
Web Development
Film Production Company
Agency Producer
Account Management Happiness Saigon
Account Management Happiness Saigon
Creative Director
Creative Director
Creative Director
Creative Director

An diesem Projekt beteiligte Leute

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's