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Kris Hoet
Kris Hoet
change agent at WARPED
Antwerp, Belgien
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TitelTiger Royalty
Agentur
Kampagne Tiger royalty
Werbende Panthera
Marke Panthera
PostedDezember 2015
Geschäftsbereich Tierrechte
Story Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image. 
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