Francisco Cavada
CCO at BBDO
Santiago, Chile
TitelFireman
Agentur
Kampagne Man´s Beer
Werbende Rotthammer
Marke Rotthammer
PostedFebruar 2014
Geschäftsbereich Bier, Cidre
Slogan More women heroes. More men drinking beer
Story Beer
Philosophie Astronaut ROTTHAMMER: Our product is a beer for men. The product motto is “Cheers to feminism”, the brand spirit is that the more times women get to do man things, the more chances man have to spend time drinking Rotthammer.The campaign tagline is “More women (doing man things), more man drinking beer”. The campaign is about humor. It tries to be funny and to pull a “ha!”.
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