British Airways - "To Fly. To Serve. Today. Tomorrow"

BBH

BBH London, Großbritannien

29704

Titel	To Fly. To Serve. Today. Tomorrow
Agentur	BBH
Kampagne	To Fly. To Serve. Today. Tomorrow
Werbende	British Airways
Marke	British Airways
Datum der ersten Ausstrahlung/Veröffentlichung	2013 / 9
Geschäftsbereich	Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
Story	The TV advert follows a customer journey using a ‘micro to macro’ style of filming, the footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrasts between them both, showing the care and thought that goes into every part of their journey. The end frame poignantly shows the British Airways logo being stitched into fabric, with the voiceover commenting ‘To Fly. To Serve. Today. Tomorrow.’
Medientyp	Fernsehen & Kino
Länge	90 seconds
Produktionsfirma	Stink Films
Ton	Factory Studios
Werbeleiter	Abigail Comber
Werbeleiter	Hamish McVey
Werbeleiter	Stuart Mayo
Werbeleiter	Maria Krasilnikova
Creative Director	Hamish Pinnell
Creative Teammitglied	Paul Yull
Creative Teammitglied	Adi Birkinshaw
Produzent	Sam Robinson
Strategic Business Lead	Keir Mather
Strategy Director	Anna Vogt
Strategist	Matt Hoban
Etatdirektor	Leonora Hopkins
Kundenbetreuer	Matt Jones
Kundenbetreuer	Hannah Madden
Regisseur	Martin Krejci
Executive Producer	Blake Powell
Direktor Fotografie	Anthony Dod Mantle
Filmproduzent/Produzent	Juliet Naylor
Post-Produktion	The Mill London
Post-Produktion	Ben Turner
Cutter	Tim Thornton-Allan
Produktionsfirma	The Most Radicalist Black Sheep Music